SWAROVSKI SET TO DAZZLE AT THE O2
With Staging Almost Set Fans Invited to Purchase Select Extra Tickets
The Countdown begins with 21 Days, 504 Hours Until Show Time!
Excitement is building and the tension is palpable as fans wait with baited breath for the kick off of Michael Jackson’s “This Is It” tour. History will be made as Michael Jackson takes his first steps on the O2 arena stage on July 13th sparkling with Swarovski crystals.
Great news for fans! As the staging details are being finalised for the hottest show of the decade a limited amount of seats will be released this Wednesday, June 24th at 8am to registered fans.
“Since we put tickets on sale prior to designing the show, we were quite conservative in holding back seats to accommodate the footprint of this massive and technologically advanced production. Now that Michael Jackson and Kenny Ortega are very advanced in the creative process, our production team is prepared to open up those “holds” to the general public. This is a great opportunity for some lucky fans to experience entertainment history" said Randy Phillips, President & CEO of AEG Live
The iconic costumes and spectacular sets of Michael Jackson’s “This Is It” tour will be encrusted with over 300,000 CRYSTALLIZED™ – Swarovski Elements, featuring 53 different shapes, 40 different sizes and 27 different colours!
“Swarovski is thrilled to partner with Michael Jackson and his creative team for the stage and costumes. As the King of Pop, it is only natural for him to be crowned in crystal.” Nadja Swarovski, Vice President Swarovski Crystal Business.
Kenny Ortega, Michael’s directorial partner and creative collaborator said, “Swarovski and their team have been incredible partners throughout the development of This Is It! It has been an exciting collaboration, as their support, ideas and world class products have inspired our fashion and scenic elements to a new state of the art!”
For all fans who have registered on www.michaeljacksonlive.com but have not purchased tickets will be re-entered into the lottery system once again to receive a code. If you haven’t yet registered do so before Tuesday, June 23rd and you will also be entered to receive a code. Please note, receiving a code does not guarantee a ticket. 4-ticket limit per person applies and if you have previously purchased tickets you will not be able to do so again.
Stay tuned to www.michaeljacksonlive.com
for more ticket information.
This will be the first chance to see the King of Pop in London in over a decade for what will be a historic stage show, and once in a lifetime concert experience - this really is it!
Note To Editors - One of the world’s most popular entertainers, Michael Jackson has sold over 750 million units worldwide and is one of the very few artists to be inducted twice into the US Rock and Roll Hall of Fame. The Guinness Book of World Records has recognised Michael Jackson as the Most Successful Entertainer of All Time and Thriller as The Biggest Selling Album of All Time. Jackson won 13 Grammy Awards and received the American Music Award’s Artist of the Century Award.
Michael Jackson’s “This Is It” 50 concerts sold out in a matter of hours on March 13th smashing box office records.
With a heritage encompassing some of the most memorable moments in entertainment history, Swarovski crystal has captured the spotlight alongside eminent musicians from Madonna to Mariah Carey, Beyoncé to Britney Spears and Gwen Stefani to Girls Aloud.
For further information:
The Outside Organisation – PR Agency for AEG Live - Tel: 020 7436 3633
Celena Aponte / Celena.email@example.com
Natalie Whorms / Natalie.firstname.lastname@example.org
Adam Cotton/ Adam.email@example.com
For further information on Swarovski:
Swarovski Communication Unit London – Tel: 020 7255 8445
Tara ffrench-Mullen / firstname.lastname@example.org
Emma Rickett / email@example.com
In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewellery stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and more recently lighting, architecture and interiors. Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 26.000 employees, a presence in over 120 countries and a turnover in 2008 of 2.52 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewellery industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalising and renaming the product brand ENLIGHTENEDTM - Swarovski Elements. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewellery and home décor are sold through more than 1,600 retail outlets in all major fashion capitals. The exclusive Daniel Swarovski accessories collection has meanwhile become the company’s couture signature.The Swarovski Crystal Society has close to 350,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski corporation also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
Source: The Outside Organisation